The publishers and others should quit worrying about losing customers to TV.  The guy who can sit through a trio of deodorant commercials to look at Flashgun Casey or swallow a flock of beer and loan-shark spiels in order to watch a couple of fourth-rate club fighters rub noses on the ropes is not losing any time from book reading.  ~Raymond Chandler, 1946letter to his agent H.N. Swanson, July 1946